Welcome to the Blinkist Press Room
Here is everything you need to know about Blinkist. From our story to brand photography, we've got you covered. Whether you're a journalist, blogger, or simply curious about Blinkist, this is the perfect place to learn about us.
Get straight to the point.
ABOUT US
Who we are
Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional.
Used by over 26 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks.
In addition to individual learners, over 1,500 organizations around the globe have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere.
OUR PURPOSE
Blinkist exists to spark understanding.
We believe that understanding is a catalyst for growth and positive change. The better we understand ourselves, the people, perspectives, and world around us, the more we will thrive. Blinkist ignites curious minds with powerful ideas.
OUR VISION
Blinkist ignites millions of curious minds with powerful ideas.
BLINKIST AT A GLANCE
31M
Downloads on all platforms
7,500
Titles in our library
4.6
Average rating on iOS and Google Play Store
HOW WE DO IT
Our approach
1. Craft a trusted catalog of bite-sized, audio-first content to deliver edutaining 'aha'-moments.
2. Design personalized, delightful experiences that guide you to discover, listen, and lean into your next powerful idea.
3. Build a culture of learning and growth to reflect the positive impact we want to contribute to the world.
WHAT WE DO
We fuel people's brain with informative bite-sized content
Blinks
It all began with our Blinks, our original summary format. A Blink distills books into 15 minute audio and text explainers, highlighting their key ideas.
3,797 English Blinks
1,914 German Blinks
Shortcasts
Audio format, which is similar to a Blink, but for podcasts. Shortcasts summarize the main points from a podcast episode. They are created in partnership with hosts and creators.
1,023 Shortcasts
Guides
Expert-led learning experience. Created in collaboration with thought leaders, they provide tips and tools on our most-requested topics and help users connect meaningfully with what they learn.
56 Guides
WHO ARE OUR CUSTOMERS
Curious people who want to grow personally and professionally
Blinkist is perfect for curious people who love to learn, busy people who don’t have time to read, and even people who aren’t into reading.
Our customers enjoy listening to Blinkist while on the go, coupling Blinkist with other activities, and diving deeper into a subject.
Blinkist helps them: feel more productive, improve themselves, get inspiration, and learn something new.
Book lovers
74% read more than 3 books a year, and 23% read more than 8
Want to be inspired
Broaden their perspective, self-reflect, be more open-minded, and feel inspired.
Understand more
The world around them. Make better decisions, stay updated, and form an opinion.
Improve social interaction
Understand other points of view. Have better conversations and socialize through knowledge.
95%
of members say they read more since subscribing to Blinkist
91%
of Blinkist members create better habits
87%
say they've made positive changes in their lives
OUR PARTNERS
We’re invested in growing our relationships with publishers and authors.
We partner with more than 45 of the world's top non-fiction publishers and are proud to work directly with over 50 authors and thought leaders to create great content.
For more info about partnering with us, please visit contentpartners.blinkist.com
BLINKIST FOR BUSINESS
We transform organizations with an on-demand bite-sized learning experience that employees love as much as L&D leaders.
We believe that when every employee has access to powerful ideas and new perspectives in the flow of work and life, they have the ability to transform themselves, their teams, and their organization.
That’s why we built Blinkist for Business, a multifaceted learning platform powered by the Blinkist library, designed to meet the needs of L&D leaders and learners alike.
Over 1,500 organizations around the globe have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere. To learn more, visit blinkist.com/business
OUR STORY
The power of a simple idea: the Story of Blinkist's Success.
Blinkist was founded in 2012 by four friends to help people fit more learning into their daily lives.
The founders soon narrowed their focus to the most established source of learning, nonfiction books, and developed Blinks - a summary format to give people access to the most important lessons from nonfiction books in 15 minutes.
Since its public launch in 2013, Blinkist eventually took off and is now used by over 26 million people worldwide, helping them grow personally and professionally, and broadening their horizons every day. Blinkist partners with more than 45 of the world's top non-fiction publishers, and is backed by world-class investors such as Insight Partners.
After establishing Blinks as a new way to learn and engage with books, the company got back to its initial, broader learning focus and has launched new formats such as Shortcasts and Guides in recent years.
In May 2023 Blinkist was acquired by Go1. Together with Go1, we'll continue our journey and evolve Blinkist into the world's leading service for bite-sized learning.
PRESS COVERAGE
In the media
If you're too busy to read all the books on your list, Blinkist gives you short summaries you can read in 15 minutes — here's how it works
Blinkist not only summarizes a bestseller in 15 minutes. Now, they’re turning their magic on podcasts
STUDIES
Our research
Blinkist 2023 National Study on Knowledge-Based Content Consumption
Discover the consumption patterns of Blinkist's American audience.
AWARDS
Awards and wonderful teammates
Blinkist’s unique company culture, built on self-organization and transparency, helps us ensure that everything we do is worth the effort we put in.
Since its launch, the app has won awards from Google, been repeatedly featured by Apple, made countless headlines in the likes of The New York Times, The Guardian, and TechCrunch, and Apple CEO Tim Cook stopped by the office to meet the team.
2017
Material Design Award
2016
World Summit Award in the Learning and Education category
OUR BRAND
Brand assets and guidelines
Our brand is an important representation of Blinkist, and we strive to maintain its consistency and integrity across all platforms. Our guidelines include information on the appropriate usage of our logos, colors, and other assets to ensure a cohesive and recognizable brand identity.
You can download our logos and check our brand guidelines by following the buttons below.
Imagery
Please feel free to reach out to us at press@blinkist.com for further information or if you have any questions. We look forward to hearing from you!
Blinkist © 2023